Have you ever searched Google to find, time and time again, that certain companies constantly dominate the rankings? Have you beaten yourself up over the fact that your site is just not ranking that well? After much searching, I’ve finally discovered their secret… or, rather, I ‘ve found their arsenal of tools.
There’s some logic in seeing what succesful people are doing and then just copy what they do. If a company executes a successful marketing campaign, I like to analyse it and see what parts of this I could implement into my own business or a client business. A trend that’s been around for a while now which works very well for businesses of any size, is SMS or text marketing.
Today I want to show you how to revolutionise your Twitter experience and turn your twits into turn-over. If you have “been on Twitter” for some time and there’s not much going on in your account, you might just be doing it all wrong. I’m going to show you how you can change things around right now and have better results by the end of the day. Are you ready? Let’s go!
If your business doesn’t have a Facebook page yet, you’re missing out on a huge global (and local) audience of people. Facebook users go to Facebook pages all the time, but that won’t help if you’re not there. And you don’t need to be a big business with a big budget to benefit from Facebook page marketing.
A lot of people ask me how I value a domain name. What’s it actually worth? Is there a magic formula? Can you figure it out somehow?
Well I don’t have the magic pill, and there are many way to skin a cat – but here’s one way to work out the commercial value of domain name.
If you look up ‘google keyword tool’ in google, you’ll find a page where stats are provided free of charge by google about how many people search for particular search terms through their own search engine.
Google Places Launches New Bulk Listing Management Tool
Here’s a great article I found about Google launching it’s newest bulk listing tool. Handy information for those of us who manage several projects at the same time.
Google Places has announced changes and new features to its bulk listing management tool that it hopes will make it easier for business owners with multiple locations (and local search marketers who manage multiple locations).
Do you know what post-click tracking is, and why it is one of the most effective techniques for measuring the Return on Investment of your E-marketing efforts?
For those who are not familiar with post-click tracking, you are probably a bit tired of hearing marketing professionals use similar terms that leave you nothing but confused. Let me give you a very simple definition of post-click tracking – and show you why it can be very valuable.
Post-Click Tracking is a method by which you, the site owner, can track the user’s movements and activities on your website. To get this information, you will need to install a small file, known as a cookie, on the user’s computer. The purpose of this file is to gather, and return to you, identifying information about the user including the pages on your site that they have visited and any purchases that they have made.
If you have the time, have a look at the following link and see how web professionals are beating the crap out of the new target site in the US. It’s clearly a dogs breakfast, has more than likely been outsourced to India and is costing them dearly in lost clients, lost traffic and damage to their brand. They will lose much more than they saved.
This is not new news, but this video is really good. It was created by Google to educate everyone about how Google ranks your ads. If you listen carefully you’ll learn how to keep the cost of your ads low while staying on top of your competitors who may be paying MORE than you! Definitely worth a look.
Brand owners and marketers have a unique opportunity to benefit from changes to the internet’s domain naming system that will make it easier and more intuitive for consumers to find brands online, according to an expert.
Speaking at the annual AIMIA V21 conference, the CEO of AusRegistry International Adrian Kinderis said that the global governing body for domain names has flagged late June as the starting date for a migration from the traditional .com system to branded domain names (ie. flights.qantas).
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