Brand owners and marketers have a unique opportunity to benefit from changes to the internet’s domain naming system that will make it easier and more intuitive for consumers to find brands online, according to an expert.

Speaking at the annual AIMIA V21 conference, the CEO of AusRegistry International Adrian Kinderis said that the global governing body for domain names has flagged late June as the starting date for a migration from the traditional .com system to branded domain names (ie. flights.qantas).