Do you know what post-click tracking is, and why it is one of the most effective techniques for measuring the Return on Investment of your E-marketing efforts?
For those who are not familiar with post-click tracking, you are probably a bit tired of hearing marketing professionals use similar terms that leave you nothing but confused. Let me give you a very simple definition of post-click tracking – and show you why it can be very valuable.
Post-Click Tracking is a method by which you, the site owner, can track the user’s movements and activities on your website. To get this information, you will need to install a small file, known as a cookie, on the user’s computer. The purpose of this file is to gather, and return to you, identifying information about the user including the pages on your site that they have visited and any purchases that they have made.