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Is Your E-Marketing Making an Impact?

Is Your E-Marketing Making an Impact?
No Comments10/06/12
Blog Online Marketing

Do you know what post-click tracking is, and why it is one of the most effective techniques for measuring the Return on Investment of your E-marketing efforts?

For those who are not familiar with post-click tracking, you are probably a bit tired of hearing marketing professionals use similar terms that leave you nothing but confused. Let me give you a very simple definition of post-click tracking – and show you why it can be very valuable.

Post-Click Tracking is a method by which you, the site owner, can track the user’s movements and activities on your website. To get this information, you will need to install a small file, known as a cookie, on the user’s computer. The purpose of this file is to gather, and return to you, identifying information about the user including the pages on your site that they have visited and any purchases that they have made.

Is Your E-Marketing Making an Impact?

Is Your E-Marketing Making an Impact?
No Comments21/12/11
Blog

Do you know what post-click tracking is, and why it is one of the most effective techniques for measuring the Return on Investment of your E-marketing efforts?

For those who are not familiar with post-click tracking, you are probably a bit tired of hearing marketing professionals use similar terms that leave you nothing but confused. Let me give you a very simple definition of post-click tracking – and show you why it can be very valuable.

Direct Mail Advertising… adpack Newsletter

Direct Mail Advertising… adpack Newsletter
No Comments09/11/11
Blog

Direct Mail is NOT a Dinosaur Tactic! Here’s Why…

Not every consumer uses the internet. A large percentage of those who do have little trust in what they find online. On-line catalogs simply do not have the same effect as paper!

As consumers become more concerned over identity theft and marketing scams, you are probably wondering if direct mail advertising will continue to work for your business – or if you should even consider the technique at all. Well, much like everything else the answer remains “it depends”. While this may not be the answer for which you were looking, the success and effectiveness of direct mailing depends on the return on investment at the end of the campaign.